/* klēn , its OWN brand system, derived from the real can (not a Poppi clone).
   klēn = clean. So the site is clean/fresh/premium: cream grounds, soft blush +
   peach flavor tints, a clean geometric wordmark (matching the can), real
   photography, and the 3D can that tumbles on scroll (kept). Calm and modern,
   the opposite of a loud maximalist knockoff. */

@font-face { font-family:"Jost"; src:url("fonts/Jost.ttf") format("truetype");
  font-weight:100 900; font-display:swap; }

:root{
  --cream:#FBF5EC;   --cream-2:#F5EADB;   --paper:#FFFDF8;
  --ink:#241B21;     --muted:#8A7C82;
  --blush:#F4D6DD;   --blush-2:#FBE9ED;   --berry:#E0506C;   --berry-deep:#C13755;
  --peach:#F8DDBE;   --peach-2:#FCEEDC;   --grape:#EE9040;   --grape-deep:#D9752B;
  --coral:#F0674C;   --coral-deep:#D34E34;
  --leaf:#79B84C;
  --line:rgba(36,27,33,.12);

  --r:24px;   --r-sm:16px;   --r-lg:34px;
  --shadow:0 20px 50px rgba(58,30,40,.10);
  --shadow-sm:0 8px 24px rgba(58,30,40,.08);

  --display:"Jost", system-ui, sans-serif;
  --body:-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;

  --maxw:1180px;
}

*{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{ margin:0; background:var(--cream); color:var(--ink);
  font-family:var(--body); font-size:17px; line-height:1.55;
  -webkit-font-smoothing:antialiased; text-rendering:optimizeLegibility; overflow-x:hidden; }
img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
h1,h2,h3,h4{ margin:0; font-family:var(--display); font-weight:500; line-height:1.02; letter-spacing:-.015em; }

.wrap{ width:min(var(--maxw),100% - 40px); margin-inline:auto; }
.eyebrow{ font-family:var(--display); font-weight:600; text-transform:lowercase; letter-spacing:.14em;
  font-size:13px; color:var(--berry); display:flex; align-items:center; gap:8px; }
.eyebrow::before{ content:""; width:22px; height:2px; background:currentColor; border-radius:2px; }

/* wordmark: clean geometric lowercase w/ the macron (matches the can) */
.mark{ font-family:var(--display); font-weight:500; letter-spacing:.02em; }

/* ---------- buttons (clean pills, not chunky stickers) ---------- */
.btn{ display:inline-flex; align-items:center; justify-content:center; gap:.5em;
  font-family:var(--display); font-weight:600; font-size:16px; text-transform:lowercase; letter-spacing:.01em;
  padding:.85em 1.5em; border-radius:999px; border:1.5px solid transparent; cursor:pointer;
  transition:transform .15s ease, background .15s ease, color .15s ease, box-shadow .15s ease; }
.btn:hover{ transform:translateY(-2px); }
.btn.ink{ background:var(--ink); color:var(--cream); }
.btn.ink:hover{ box-shadow:var(--shadow-sm); }
.btn.coral{ background:var(--coral); color:#fff; }
.btn.coral:hover{ background:var(--coral-deep); }
.btn.line{ background:transparent; color:var(--ink); border-color:var(--line); }
.btn.line:hover{ border-color:var(--ink); }
.btn.cream{ background:var(--cream); color:var(--ink); }

/* ---------- ticker (thin + soft, not loud) ---------- */
.ticker{ background:var(--ink); color:var(--cream); font-family:var(--display); font-weight:500;
  font-size:13px; letter-spacing:.06em; text-transform:lowercase; overflow:hidden; white-space:nowrap;
  padding:8px 0; position:relative; z-index:60; }
.ticker .track{ display:inline-block; padding-left:100%; animation:tick 34s linear infinite; }
.ticker span{ margin:0 .55em; }
.ticker .sp{ color:var(--berry); }
@keyframes tick{ to{ transform:translateX(-100%); } }

/* ---------- header (clean, cream, minimal) ---------- */
.hdr{ position:sticky; top:0; z-index:50; background:rgba(251,245,236,.82);
  backdrop-filter:saturate(1.2) blur(12px); border-bottom:1px solid var(--line); }
.hdr-in{ width:min(var(--maxw),100% - 40px); margin-inline:auto; height:68px;
  display:flex; align-items:center; justify-content:space-between; }
.brand{ font-family:var(--display); font-weight:500; font-size:30px; letter-spacing:.02em; color:var(--ink); }
.nav{ display:flex; align-items:center; gap:26px; }
.nav a.link{ font-family:var(--display); font-weight:500; font-size:15px; text-transform:lowercase;
  color:var(--ink); opacity:.72; }
.nav a.link:hover{ opacity:1; }
@media (max-width:640px){ .nav a.link{ display:none; } }

/* ---------- layout helpers ---------- */
section{ scroll-margin-top:84px; }
.band{ width:min(var(--maxw),100% - 40px); margin:clamp(56px,9vw,120px) auto 0; }
.center{ text-align:center; }
.kicker{ font-size:clamp(30px,4.2vw,52px); }
.sub{ color:var(--muted); font-size:17px; max-width:46ch; }

/* ---------- HERO (the tumble lives here) ---------- */
.hero{ position:relative; height:250vh; }
.hero .scrub-stage{ position:sticky; top:0; height:100vh; overflow:hidden; display:grid; place-items:center;
  background:
    radial-gradient(130% 100% at 50% 6%, var(--blush-2) 0%, transparent 60%),
    linear-gradient(180deg, var(--blush) 0%, var(--peach-2) 62%, var(--cream) 100%); }
.hero .scrub-canvas{ position:absolute; inset:0; width:100%; height:100%; z-index:2; }
.hero-word{ position:absolute; top:9vh; left:50%; transform:translateX(-50%); z-index:1;
  font-family:var(--display); font-weight:500; color:var(--ink); opacity:.9;
  font-size:min(26vw,40vh); line-height:.8; letter-spacing:.01em; pointer-events:none; }
.hero-foot{ position:absolute; left:0; right:0; bottom:6vh; z-index:3; display:flex; flex-direction:column;
  align-items:center; gap:18px; text-align:center; padding-inline:24px; pointer-events:none; }
.hero-foot p{ margin:0; color:var(--ink); font-family:var(--body); font-weight:500;
  font-size:clamp(17px,2vw,21px); max-width:24ch; line-height:1.35; }
.hero-foot .cta-row{ pointer-events:auto; display:flex; gap:12px; flex-wrap:wrap; justify-content:center; }
.scroll-hint{ position:absolute; bottom:2.2vh; left:50%; transform:translateX(-50%); z-index:3;
  color:var(--ink); opacity:.55; font-family:var(--display); font-size:13px; text-transform:lowercase; letter-spacing:.08em; }
.scrub-panel{ display:none; }

/* ---------- lifestyle band (real photography, the anti-slop move) ---------- */
.life{ position:relative; border-radius:var(--r-lg); overflow:hidden; min-height:clamp(360px,52vw,560px);
  display:flex; align-items:flex-end; box-shadow:var(--shadow); }
.life img{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; }
.life .scrim{ position:relative; z-index:2; width:100%;
  padding:clamp(28px,5vw,52px); color:#fff;
  background:linear-gradient(180deg, transparent, rgba(30,14,20,.55)); }
.life .scrim h2{ font-size:clamp(28px,4vw,46px); max-width:16ch; }
.life .scrim p{ margin:.5em 0 0; max-width:34ch; font-size:16px; opacity:.95; }
.life .scrim .cta-row{ margin-top:18px; }

/* ---------- flavors (can render + caption BELOW, never overlapping) ---------- */
.flavors-head{ display:flex; align-items:flex-end; justify-content:space-between; gap:20px; margin-bottom:26px; flex-wrap:wrap; }
.flavors{ display:grid; grid-template-columns:1fr 1fr; gap:20px; }
.flavor{ border-radius:var(--r-lg); padding:34px 30px 30px; text-align:center; box-shadow:var(--shadow-sm);
  display:flex; flex-direction:column; align-items:center; }
.flavor.berry{ background:radial-gradient(120% 90% at 50% 0%, var(--blush-2), var(--blush) 90%); }
.flavor.grape{ background:radial-gradient(120% 90% at 50% 0%, var(--peach-2), var(--peach) 90%); }
.flavor .can{ height:clamp(230px,32vw,340px); width:auto; filter:drop-shadow(0 24px 28px rgba(0,0,0,.14));
  margin-bottom:20px; }
.flavor .kind{ font-family:var(--display); font-weight:600; text-transform:uppercase; letter-spacing:.18em;
  font-size:11.5px; color:var(--muted); }
.flavor h3{ font-size:clamp(24px,3vw,32px); margin:6px 0 8px; }
.flavor .desc{ color:var(--muted); font-size:15.5px; max-width:30ch; margin:0 auto 18px; }
.flavor.berry h3{ color:var(--berry-deep); }
.flavor.grape h3{ color:var(--grape-deep); }

/* ---------- what's inside (real facts only) ---------- */
.inside{ background:var(--paper); border:1px solid var(--line); border-radius:var(--r-lg);
  padding:clamp(34px,5vw,56px); }
.facts{ display:grid; grid-template-columns:repeat(3,1fr); gap:30px; margin-top:26px; }
.fact .n{ font-family:var(--display); font-weight:500; font-size:clamp(34px,5vw,54px); line-height:1; color:var(--ink); }
.fact .l{ color:var(--muted); font-size:15px; margin-top:8px; }
.fact .n small{ font-size:.5em; font-weight:600; color:var(--muted); }
@media (max-width:640px){ .facts{ grid-template-columns:1fr; gap:20px; } }

/* ---------- merch (the REAL plush) ---------- */
.merch{ display:grid; grid-template-columns:1.05fr 1fr; gap:20px; align-items:stretch; }
.merch .pic{ border-radius:var(--r-lg); background:radial-gradient(110% 90% at 50% 20%, var(--blush-2), var(--blush));
  display:grid; place-items:center; padding:20px; box-shadow:var(--shadow-sm); }
.merch .pic img{ max-height:440px; width:auto; }
.merch .copy{ align-self:center; padding:10px 6px; }
.merch .copy h2{ font-size:clamp(28px,3.6vw,42px); margin:10px 0 12px; }
.merch .copy p{ color:var(--muted); max-width:38ch; }
.merch .copy .cta-row{ margin-top:20px; display:flex; gap:12px; flex-wrap:wrap; }
@media (max-width:760px){ .merch{ grid-template-columns:1fr; } .merch .pic img{ max-height:340px; } }

/* ---------- signup ---------- */
.signup{ border-radius:var(--r-lg); padding:clamp(40px,6vw,88px); text-align:center; color:#fff;
  background:radial-gradient(130% 120% at 50% -10%, #F58AA0, var(--berry) 78%); box-shadow:var(--shadow); }
.signup .eyebrow{ color:#fff; justify-content:center; opacity:.9; }
.signup .eyebrow::before{ background:#fff; }
.signup h2{ font-size:clamp(34px,5.5vw,66px); margin:.12em 0 .28em; }
.signup p{ max-width:42ch; margin:0 auto; opacity:.95; }
#dropForm{ margin:26px auto 0; max-width:600px; }
.role-row{ display:flex; gap:8px; justify-content:center; flex-wrap:wrap; margin-bottom:14px; }
.role{ position:relative; }
.role input{ position:absolute; inset:0; opacity:0; cursor:pointer; }
.role span{ display:inline-block; font-family:var(--display); font-weight:500; font-size:14px;
  text-transform:lowercase; padding:.5em 1.05em; border-radius:999px; background:rgba(255,255,255,.16);
  border:1.5px solid rgba(255,255,255,.5); transition:.15s; }
.role input:checked + span{ background:#fff; color:var(--berry-deep); }
.field{ display:flex; gap:8px; background:#fff; border-radius:999px; padding:7px; box-shadow:var(--shadow-sm); }
.field input[type=email]{ flex:1; min-width:0; border:none; outline:none; background:transparent;
  font-family:var(--body); font-size:16px; padding:0 16px; color:var(--ink); }
.field input[type=email][aria-invalid=true]{ box-shadow:inset 0 0 0 2px var(--coral); border-radius:999px; }
.field .btn.coral{ white-space:nowrap; }
.alts{ display:flex; gap:10px; justify-content:center; flex-wrap:wrap; margin-top:14px; }
.alt{ font-family:var(--display); font-weight:500; font-size:14px; text-transform:lowercase; cursor:pointer;
  background:rgba(255,255,255,.16); color:#fff; border:1.5px solid rgba(255,255,255,.45);
  border-radius:999px; padding:.45em 1.05em; transition:.15s; }
.alt:hover{ background:rgba(255,255,255,.28); }
#dropNote{ margin-top:14px; font-size:13px; opacity:.9; min-height:1.2em; }

/* ---------- footer ---------- */
.foot{ margin-top:clamp(56px,9vw,120px); background:var(--ink); color:var(--cream);
  padding:60px 0 34px; border-radius:var(--r-lg) var(--r-lg) 0 0; }
.foot-in{ width:min(var(--maxw),100% - 40px); margin-inline:auto;
  display:grid; grid-template-columns:1.6fr 1fr 1fr 1fr; gap:30px; }
.foot .fword{ font-family:var(--display); font-weight:500; font-size:44px; letter-spacing:.02em; }
.foot .tag{ margin-top:12px; opacity:.7; max-width:28ch; font-size:14.5px; }
.foot h4{ font-size:16px; font-weight:600; margin:0 0 14px; text-transform:lowercase; letter-spacing:.04em; opacity:.9; }
.foot ul{ list-style:none; margin:0; padding:0; }
.foot li{ margin:9px 0; }
.foot li a{ opacity:.72; font-size:14.5px; } .foot li a:hover{ opacity:1; }
.foot-bar{ width:min(var(--maxw),100% - 40px); margin:36px auto 0; padding-top:20px;
  border-top:1px solid rgba(251,245,236,.18); display:flex; justify-content:space-between; flex-wrap:wrap;
  gap:10px; font-size:12.5px; opacity:.6; }
@media (max-width:820px){ .foot-in{ grid-template-columns:1fr 1fr; } }
@media (max-width:520px){ .foot-in{ grid-template-columns:1fr; } }

/* ---------- loader ---------- */
#loader{ position:fixed; inset:0; z-index:200; background:var(--cream); display:grid; place-items:center;
  transition:opacity .6s ease; }
#loader.done{ opacity:0; pointer-events:none; }
.loader-word{ font-family:var(--display); font-weight:500; color:var(--ink); font-size:clamp(56px,15vw,150px);
  line-height:1; letter-spacing:.02em; }
.loader-sub{ text-align:center; color:var(--muted); font-family:var(--display); margin-top:8px; letter-spacing:.06em; text-transform:lowercase; }
.loader-sub b{ font-variant-numeric:tabular-nums; color:var(--berry); }

.visually-hidden{ position:absolute; width:1px; height:1px; overflow:hidden; clip:rect(0 0 0 0); white-space:nowrap; }

/* ---------- responsive ---------- */
@media (max-width:680px){
  .flavors{ grid-template-columns:1fr; }
  .hero-word{ font-size:min(32vw,34vh); }
}
@media (max-height:720px){ .hero-word{ font-size:min(22vw,30vh); top:7vh; } }
@media (prefers-reduced-motion:reduce){ html{ scroll-behavior:auto; } .ticker .track{ animation:none; } }